You might be asking yourself, why
email marketing when social media is the new kid on the bloc? Well you are
right, email marketing isn’t really as sexy as social media but fortunately it
is the only option that can guarantee a return on your investments and here are
the reasons why.
Engagement
Many people say that the social
media platform is a great engagement tool. But come to think of it which option
really bears fruit? While social media adds up for a great public engagement
tool, email has a more professional one on one intimacy with higher prospects
like Alan Refaeli, the CEO of Digital Bulldogs.
Meaning email could be a more engaging tool that the social media.
Analytics
Email also has a set of solid ROI
measuring metrics that have been used for years. They include complaints,
unsubscribers, growth, click rate, open rates, and dormancy among other things.
On the other hand social media don’t really get a standard metric for the same
– albeit in my own opinion. In this case email marketing still wraps it all up
and single formula find success.
Lifetime
In terms of how long an email will
last is typically to the discretion of the recipient. However as revealed by wiselytics.com social media including
tweeter and facebook archive most of their feeds in less than 3 hours. Meaning
that, the chances of missing on your target message with social media is overly
high. In fact the same research showed that with tweeter it’s only 50 mins.
Reach
It is estimated that over 3.2
billion people use email accounts today. 95% of these emails are said to belong
to the consumers. And 91% of these consumers are said to check their accounts
at least once per day. In short emails target specific consumers and penetrate
directly into their accounts. It free of competition and will be received on
time.
Integration
Finally email has a great
integration with social media platform J and this is a
fantastic union that has given many business owners great mileage. This
potential connection has enhanced the flexibility of email marketing to give
the best returns to their clients. In fact within the next few years emails
could be used as a great support for generating social media efficiency.
In conclusion therefore we would
all agree that email marketing is a much better result oriented way that
directly affects your base line and actually grows your business.
