There
is no doubt that email marketing is a very important tool when it comes to online
shops. Therefore you need to accustom yourself with some of the basics of email
marketing as discussed in our previous post.
In
this post however we’ll be looking at a few tips on ecommerce email marketing specifically
for you as an online shop owner. And also how you can leverage email marketing
into your business and in turn gain ideal client traffic, restore lost
connections, and maintain recurring conversions.
Every Subscriber Counts
Usually
for starters, it is important to understand that each subscriber is ideally
very important to your business.
For
instance if you are using the best marketing newsletter you will realize that
it’s always easier for clients to subscribe than to spend money and purchase
your goods.
Meaning
that you’re likely to get more subscribers than sales – but that’s something
that you probably already know!
The
important thing here is to try and convert those subscribers into sales. So how
best can you do that?
Take Every Subscriber Seriously
This
is the most important rule of ecommerce conversions. Ideally you will have
three main types of subscribers, dormant, semi-active and active subscribers.
Learn
to take each subscriber seriously. Remember that every subscriber plays a great
role in leading client traffic to you.
So
never write off some of them simply because they’ve never gone ahead to make any
purchase from you.
Give Your Subscribers a Little Edge
Remember
that breathing space for a fun filled shopping spree? Well you can do this by offering
discounts for every new subscriber, giving shopping bonanzas, offering
freebies, and keeping to your word. It is such perks that may further attract potential
customers.
Send Recovery Emails
This
simply means that you’ll be sending emails to subscribers who have abandoned their
cart, without completing their transactions.
Here,
you can email such forgetful customers, reminding them that they’ve something in
their cart, and that they are welcomed to complete their transaction.
You
can as well offer discounts in this kind of situation, just to prompt the
subscribers to actually complete the transaction.
Within
the recovery email, you can as well remind the subscribers about the time limit
in order to create urgency and prompt purchase.
Additional Functionalities
Again
other than such reminders and time limit, the recovery email may also include an
additional functionality about your website.
Think
of Creative Design Solutions
for your website or ideal recovery emails and make it as a suggestion. The
suggested functionality should be helpful, both to the customer and to you as
the marketer.
For
instance you can pop up a suggestion to the subscriber about saving the item -
in case the customer isn’t capable of making an immediate purchase - and putting
it on his or her wish list.
Including
such additional functionalities within your recovery email is less intrusive
and more appealing to your clients and in turn will provide you with ideal
conversions as the marketer.
Retention
Well
we have seen that in ecommerce emails is the best option in increasing your online
shop client traffic. And there is no doubt about that!
But
what about retaining the customers? Well the secret to retaining your customers
is to send them regular emails as this retains your brand in your clients’
memory.
Just
remember to come up with emails that are enticing, engaging and very
interesting or else you might just hit a snug! So use the most Creative Design
and produce an email that’s simple but quite enticing.
Cross-Selling
Then
we have cross-selling where you get to send emails to your subscribed customers
with suggestions of related goods that a customer had earlier purchased.
Say
if John had purchased three sweaters, you can suggest a shirt or a pair of
pants. Just something that compliments what had previously been bought. Watch
out for the design, price, and material of sweaters if you have to suggest the
same item.
Cross-selling
of items has been proved to increase your sales by a rate of 20 percent. So
remain aggressive with your selling and remember to place the suggested items somewhere
at the top of the email, rather at the very end, where the customer easily spots
them.
Reward Loyal Customers
In
another post, you can easily create loyal
customers with their own segment or category and indeed reward them separately.
This helps create a further commitment
into your online store as this kind of gratitude you offer your customers will most
likely receive nice revenue boost from the same customers.
Final Comment
With
the above post, what’s your email marketing like? Are you doing a great job
with your ecommerce email marketing? Or did the post wake you up? Feel free to
leave a comment.
E-marketing
is always very vital for both small-scale to large-scale businesses. Ideally it
works well with online shops as it promotes acute client traffic for your
business. So go e-marketing today and save your business.
