My business has been looking for new ways to capture
potential clients for close to two years now and while various sources have
advised me to use different methods, I have been virtually very cautious on
what ideally to go with.
And I am glad I did exactly that. This is because had I
not done so one thing would have been certain. I would have been down the
drainage alongside many other failed business enterprises around the world.
So what actually has these two years of caution taught me
in capturing potential clients when it comes down to doing business?
Old Is Not Gold
Remember those days when we were told to stick to the
billboards, find the magazines and the newspapers, get a radio, or find a TV to
advertise our business?
Well those days are gone because today there is a new kid
in the block when it comes to capturing potential clients. The kid is quite
affordable, simple to navigate and will never strain your business coffers.
I am talking internet marketing. Today technology has
enabled me to convert more visits into sales without having to strain my
wallet.
Simple Is The In Thing
In addition to the new ideal forms of marketing, you
never want to be caught pants down with long lines trying to sell your products
to potential clients.
Expert research has it that the maximum time that any
potential buyer will always take on your adverts in nothing more than five
seconds and big posters concurs.
Meaning that whichever means you choose to advertise your
products, it will be very important to tailor you message in such a way that
within these five seconds your potential client would have received it.
My advice to you is to stick to the objectives, and what
makes your products exceptionally unique from the rest.
Never Forget Posters
And finally if there is the greatest lesson that I ever
walked away with, it was this, never brush off posters.
You know those simple graphic designs that you always
display around to market your business? Well that stuff rocks! It might
surprise you but believe me it was only after I started using Poster Prints
that my sales picked.
I later on came to learn that the reason why these
posters left me with such an ideal result was the following, they are usually
quite attractive, very affordable, expressive to the customers, and easy to
carry along for future reference.
So at the end of the day getting your potential clients to your door
requires more than just the money that you can roll. It needs strategy,
knowledge, a vessel and how best to execute them.
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