Until two months
ago business hadn’t been as ideal as I wanted it to be. Therefore we sat down
with my marketing department to come up with very much practical marketing
strategy. Ideally what we intended to create was something that would sell.
Without any proper sales we were quite aware that it was only a matter of time
before we threw in the towel and bowed out of the game to the benefit of our
competitors. Well in every way our competitors would love that because our
customers may have to shift loyalty to them. Their carpet sales will boom and
they might even take time to consider an expansion of business.
Yet that is not
how the mind of ideal businessman works, usually in business you must find the
right ways to maneuver through any imminent challenges and if possible come out
stronger and shrewder. And that is what
we intended to do in order to revive our carpet business. So when we sat down
in the meeting we decided on specific marketing strategies such as print and
electronic media advertising, we also considered ideal sales bonanzas, in place
was a planned up two road shows, and a complete corporate social responsibility
practices.
However it was
the creation of an ideal company and business website that stole my heart.
Being that this would reach more people in the most realistic time, I felt that
grabbing such opportunity would be quite ideal. It was timely, accurate, and
all inclusive for our targeted clients to digest. Better still it provided an
ideal platform in which all our selling points would be ideally articulated.
Also it will be the most trustable first hand information, say directly from
the horse’s mouth. However to ensure that it served us right, we still required
an ideal responsive landing page design that would ensure that once we have
website visitors they would be led through and convinced to buy our products.
To achieve this
we were going to have to watch a great heading for our landing page, also we
were going to keep in mind the proof of action that our products have done to other
customers, apart from having a direct call for action to spice up our responsive
web design. In all having available offers placed in there would also be an
ideal selling point for our clients.
When we had
finally put all these in place it took us close to a month to realize any
tangible form of sales. But by the second month, we have been on a rock and
roll.
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