Unless you’re solely an online business, you
likely do the majority of your sales through local traffic and visitors.
‘Local’ can mean a lot of things depending on your location. It could mean 100
people, or a million. Optimizing your site with local SEO benefits your site in
either situation.
If your website is already active, you may
wonder why you should bother with search engine optimization. Your website
should never remain static. Your website should be a living, breathing,
changing part of your company that is always evolving in order to surviving in
a competitive online business world.
When you optimize for local visitors, your
business rises above the others in your area. If you have an auto repair shop,
your website should be optimized for the search terms related to your services
and include your city. For example: “your city + auto repair” or “your city +
mechanic” and other keywords.
If you have a few minutes, there are a few
other things you can do to your site that aren’t horribly time-consuming. In
addition, they’’ll instantly help optimize your site to bring more traffic to
your business. If you need assistance, you can hire someone locally, or have
the service performed by those who specialize in web design from Las Vegas.
In addition, here are a few tips about local
SEO:
1. Keep Tabs on Social Media
With so many social media sites online, you need to make
sure that you’re making a presence in your local community via any of these
platforms. Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram and Etsy,
just to name a few of the large ones, are the perfect social media platforms to
connect with the people in your area. Keep your updates local and keep your
readers interested.
It’s much better to focus on a few relevant topics to
your industry rather than try to encompass everything. The important thing is
to update frequently and let the search engines pick up on the social media
signals being sent back to the ranking server.
2. Claim Your Google Pages
If you haven’t already, you need to go to Google My
Business Page to see if your business’ information shows up when you search for
your company. Make sure the page is relevant and has updated information so
your clients can find you easily. At the same time, you can also claim your
business on sites like YP.com, the chamber of commerce website or other
business directories for local companies. If you don’t claim your business, no one
else can do it for you!
3. Manage Your Reputation
Everyone gets a negative review now and then, you can’t
please everyone. This makes it even more important to make sure you manage your
comments and reputation online. If you have reviews, be sure to respond to the
reviewers comments, and if a problem arises, do you best to fix it. Quantity
over quality wins when you manage your reputation properly. Thirty 4.5 star
reviews look much better than three 5-star reviews!
If you’re ready to get started on your own
online marketing campaign, contact Bjorn Wallman, a Las Vegas design service.
